Sky Zone is a company that operates indoor trampoline parks. They’re known for being the inventors of “fun fitness” and creating trampolines as far as the eye can see. Their parks offer exciting activities like freestyle jumping, dodgeball, and foam zones. With over 400 franchises across the U.S. and around the world, Sky Zone is all about combining awesome workouts with healthy fun!
Majority female, millennial, married 2 kids, middle-class income $45-150k, seeking active events for her kids under 12. Urban locations are diverse, suburban family oriented. Usually likes family bonding, high-quality entertainment at a reasonable price. Looking for ways to engage children in an active setting.
This specific campaign covers 45 locations divided into 21 regions, as follows:
Initial Offering (open to advertisers now) |
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Great Lakes Region 2 (6,000 packets)
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Great Lakes Region 3 (3,000 packets)
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North East Region 1 (6,000 packets)
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North East Region 2 (6,000 packets)
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West Coast Region 1 (10,000 packets)
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West Coast Region 3 (3,000 packets)
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Remaining Campaigns (opening soon) |
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Great Lakes Region 1 (6,000 packets)
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Great Lakes Region 4 (3,000 packets)
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Midwest Region 1 (3,000 packets)
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Midwest Region 2 (3,000 packets)
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Midwest Region 3 (3,000 packets)
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Midwest Region 4 (3,000 packets)
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North East Region 3 (3,000 packets)
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South East Region 1 (3,000 packets)
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South East Region 2 (3,000 packets)
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South East Region 3 (3,000 packets)
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South East Region 4 (3,000 packets)
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South East Region 5 (3,000 packets)
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South West Region 1 (6,000 packets)
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South West Region 2 (3,000 packets)
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West Coast 2 (3,000 packets)
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Sky Zone
Target audience can also extend to males seeking active events with kids, grandparents seeking a unique event for their grandkids. Depending on the area of the country they may be seeking shelter from outside weather. Northern looking for indoor events due to cold. Southern seeking air-conditioned events during Summer. Target audience willing to spend money on entertainment that is safe, clean and family friendly. They buy food at Sky Zone locations and usually multiple kids come with the family.
Points of Interest
- Income middle to upper middle class. These families are more likely to spend money on entertainment, fitness and recreation.
- Dual Income families are more likely to have repeat visits or events. (birthdays)
- Location are strategically located near schools and shopping centers for after school and weekend crowds
- Event planners may be parents or corporate event planners
- Strong focus on families seeking safe, healthy entertainment
Brass Tacks…
These are the “bottom line” financials and terms for this campaign.
Ad Block
The Campaign is divided into regional blocks of 3,000 to 10,000 Campaign Packets. That means purchasing a regional Ad Block will put your ad in the hands this exclusive audience.
Cost
Sky Zone Regional Campaign Ad Blocks are currently available for $3,000 to $10,000. Each only has 40 slots available… once they are taken, no further ads can be accepted.
Target Launch
Currently, this Campaign is expected be distributed starting November 2024.
Delivery
This is how this campaign will deliver the Powered by Frintz offer to its audience
ONSITE COUPONS
Onsite custom coupons with the offer will be provided to participants, especially birthday party clients, throughout the year